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HR-V has its origins in the J-WJ

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HR-V has its origins in the J-WJ

Mensagem  fdias em Ter 20 Ago 2013 - 18:10

The new HR-V from Honda is a truly unique concept in vehicle design that challenges conventional thinking and even promises to establish a new sub-sector in the market.

A ‘clean-sheet’ approach to styling means this innovative, niche-creating vehicle cleverly blends elements from a variety of sources, ranging from the sporty profile of a performance hatchback to the bold on-road presence of a sports utility vehicle (SUV). Add to that the option of Real Time four wheel drive, chassis dynamics that provide sporty levels of handling and outstanding interior packaging and you have a truly distinctive vehicle that refuses to be categorised.



In Brief:

• HR-V developed from J-WJ concept car
• HR-V is part of Honda’s expansion programme into the small car market
• Demonstrates Honda’s capacity for original thinking
• HR-V will attract customers considering a diverse range of contenders
• Target customers ‘innovators and early adopters, aged around 25 to 35

The HR-V has its origins in the J-WJ, one of the three J-Mover series concept cars unveiled at the Tokyo Motor Show at the end of 1997 and first seen in Europe at the 1998 Geneva Motor Show. While most concept cars tend to be fantasy, crammed with interesting ideas which rarely reach the dealership, the J-WJ is one that has turned into a production car with few major changes.

The motive behind the J-Mover series was Honda’s desire for a greater presence in the small car market, and just as the J-BX spawned the new Logo, so the J-WJ has formed the basis for the HR-V. The European small car market continues to grow and it is Honda’s firm intention to become a significant player within that market.

A key element in Honda's approach is the creation of distinctive and innovative niche models - an acknowledgement of the fact that customers are demanding ever greater diversity as a means of expressing their own individuality.



It’s in the mix
As befits a vehicle in a new market niche, the HR-V combines some of the finest ingredients from a wide range of different vehicle types, in a new compact format. While it has no direct competitors this very fact means it will prove attractive to customers contemplating a diverse range of contenders, from small coupes, to small sports utility vehicles. Equally, demand is expected to come from customers considering both B- and C-segment hatchbacks but looking for something more trendy and more stylish.

Target groups
Not surprisingly, given the ethos of the HR-V, Honda sees its appeal among ‘innovators and early adopters’ - marketing-jargon for those individuals who create trends rather than follow them. Such customers will be intelligent and independent thinking, style- rather than fashion-conscious and seeking more than just a standard hatchback. They will have an active lifestyle – to use a time-honoured phrase, they tend to work hard and play hard - and the HR-V’s clever design enhances that lifestyle. ‘Respectable rebels’, their attitude is more important than age.

More specifically, Honda has identified two target groups:

First so-called Dinkys - dual-income-no-kids-yet - aged around 25 to 35, town or city dwellers who are likely to be young professionals on a defined career path, enjoying a healthy lifestyle, with lots of socialising and sports participation.

Then there are the Sinkys - single-income-no-kids-yet - of a similar profile to Dinkys, but perhaps with greater participation in demanding or extreme sports, and heavily into the club scene. They will certainly be into new technology, but style is as important as functionality.



Urban chic
The agile, 3-door HR-V is set to appeal to young, style-conscious customers who will readily appreciate its individuality and a range of features that cleverly mix fun and functionality. With its compact dimensions, semi-elevated driving position, sporty performance and outstanding manoeuvrability it makes a stylish urban runaround; equally, its versatility and an excellent cargo capacity for its size, make the HR-V ideal transport for a wide range of active leisure pursuits. Whether clubbing at night or surfing by day, the HR-V fits the bill supremely well.


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Re: HR-V has its origins in the J-WJ

Mensagem  geomig em Qui 22 Ago 2013 - 13:38

Ora boas,

Se saísse para o mercado agora com motar hibrido começava logo a juntar trocos.

Abraço
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Re: HR-V has its origins in the J-WJ

Mensagem  geomig em Qui 22 Ago 2013 - 15:29

geomig escreveu:
"motar"
Como é obvio queria dizer motor.
O FLiP de pulso está avariado....What a Face
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Re: HR-V has its origins in the J-WJ

Mensagem  fdias em Qui 22 Ago 2013 - 16:36

E eu digo-te que tal como está... eu ainda lá o ia buscar e seria um garoto muito feliz Smile

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Re: HR-V has its origins in the J-WJ

Mensagem  fdias em Sex 6 Set 2013 - 1:11






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Re: HR-V has its origins in the J-WJ

Mensagem  riczveloce em Seg 21 Jul 2014 - 2:09

.
Acho que o Modelo de Série é Muito mais bonito que o Protótipo, apesar de gostar mais da simplicidade do Tablier deste.
Curiosamente, ao contrário do que acontece com os grandes nomes das Escolas de Design Europeias, Não é possível encontrar na Web informação sobre o Designer ou sobre a equipa de Designers que esboçou o J-WJ.  Crying or Very sad 

Penso que Quem o Desenhou merecia Ser Destacado e Reconhecido!

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Re: HR-V has its origins in the J-WJ

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